SportyBet Office Address and Corporate Headquarters Explained
SportyBet, a leading sports betting platform in Africa and beyond, operates through a robust online infrastructure backed by physical office locations in key countries. While the platform serves customers across multiple jurisdictions, its corporate presence varies depending on local licensing and compliance requirements. Understanding where SportyBet is headquartered and how it operates can be essential for regulatory transparency, customer service, and corporate legitimacy.
Registered Headquarters
SportyBet is operated by Sporty Internet Group, a technology and entertainment company that manages a portfolio of online betting and gaming brands. The holding company is typically incorporated in a global business jurisdiction that supports digital operations and fintech compliance. The most commonly referenced registered address of Sporty Internet Group is:
Sporty Internet Group
5th Floor, City Tower
40 Basinghall Street
London EC2V 5DE
United Kingdom
This UK-based address serves as the international business headquarters for strategic planning, investor relations, and some aspects of product development and legal oversight. However, it is not necessarily the operational office for customer service or regional management in Africa or Asia.
Nigeria Office
SportyBet is particularly popular in Nigeria, where it is licensed by the National Lottery Regulatory Commission (NLRC). In Nigeria, the platform is operated by SportyBet Nigeria Limited, which maintains an operational office for local management and regulatory compliance.
SportyBet Nigeria Office
Ground Floor, The Lennox Mall
Admiralty Way, Lekki Phase 1
Lagos, Nigeria
This Lagos office supports marketing, public relations, local payment processing, and customer service. Nigerian users can reach this office for official correspondence or regulatory matters, although the platform encourages users to use its online support channels for most inquiries.
Ghana Office
SportyBet Ghana operates under a license from the Gaming Commission of Ghana. While not always publicly advertised, their local office in Accra is responsible for customer relationship management and licensing compliance. Details of the physical address may be subject to change based on business strategy, and customers are advised to use the contact form available on the Ghana-specific SportyBet website for direct inquiries.
Kenya and Other Countries
In Kenya, SportyBet operates under a valid license issued by the Betting Control and Licensing Board (BCLB). While the exact street address is not widely published, Kenyan users can interact with SportyBet through the localized portal, which offers support via phone, email, and live chat.
Similarly, in countries like Tanzania, Uganda, Malawi, and Zambia, SportyBet operates through local partnerships or regional subsidiaries that maintain their own local offices and licensing agreements. Office addresses may be available upon request through the customer service portals specific to each country.
Legal and Compliance Transparency
SportyBet’s corporate strategy emphasizes regulatory compliance in each market it enters. The company typically lists its business licenses and registration numbers in the footer of its regional websites, providing users with reassurance of its legal operations.
Customers or stakeholders who require official documentation or need to contact SportyBet for legal, technical, or media-related matters should begin by reaching out via the appropriate country-specific website. There, official emails, license numbers, and in some cases, physical addresses are provided.
Final Notes
While SportyBet’s main digital presence handles most transactions and support needs, understanding the company’s physical and legal presence enhances user trust. The UK headquarters, regional African offices, and compliance with local licensing bodies reflect a structured and professional approach to operating an international sports betting business. For the most accurate and up-to-date address, users are encouraged to contact SportyBet directly through official communication channels listed on their respective country websites.
