Stats Perform and Its Role in Sports Betting

Introduction to Stats Perform

Stats Perform is a leading sports data and analytics company that plays a pivotal role in the global sports betting ecosystem. With a strong foundation in artificial intelligence (AI), machine learning (ML), and deep sports knowledge, the company supplies real-time and historical sports data to sportsbooks, betting operators, media companies, and professional teams. Stats Perform was created through the merger of Stats LLC and Perform Group in 2019, and it has since become an indispensable force in modern sports wagering.

Real-Time Sports Data and Betting Markets

One of the most critical contributions of Stats Perform to the betting industry is its provision of real-time sports data. This includes live scores, player statistics, and event-specific data such as corner kicks, fouls, goals, and substitutions. The company offers low-latency data feeds that sportsbooks rely on to create and update in-play betting markets instantly. These data feeds are essential for maintaining betting integrity and providing users with engaging, accurate, and timely betting options.

Official Data Partnerships

Stats Perform has secured exclusive and non-exclusive rights with various sports leagues and federations to distribute official data. Some of its major partnerships include deals with the English Premier League, La Liga, Major League Soccer (MLS), and the Women’s Tennis Association (WTA). These official rights not only enhance the credibility and accuracy of the data but also give sportsbooks a legal and trustworthy source of information to base their odds and offerings on.

AI-Powered Predictive Analytics

What sets Stats Perform apart is its integration of AI and machine learning into its analytics framework. By leveraging predictive models, the company helps sportsbooks refine odds-making, anticipate match outcomes, and detect unusual betting patterns that may indicate integrity threats. Predictive analytics also allows betting operators to offer innovative betting products such as player prop bets, next-play predictions, and customized same-game parlays.

Integrity Services and Match-Fixing Prevention

Stats Perform plays a vital role in maintaining the integrity of sports betting markets. Through its integrity services, the company monitors betting markets for irregularities and collaborates with regulators, leagues, and integrity units to identify and prevent match-fixing. Their alerts system tracks suspicious activity in real time, helping protect both the bettors and the integrity of the sports themselves.

Content Solutions for Sportsbooks

In addition to data delivery, Stats Perform provides content solutions tailored for sportsbooks. These include betting previews, editorial content, statistics-based insights, and visual data widgets. By integrating these solutions, sportsbooks can enhance user engagement, improve retention, and deliver a more immersive betting experience.

Smart Odds and Trading Support

The company also offers a product known as Smart Odds, which supports sportsbook trading teams with odds modeling, market analysis, and risk management. This tool helps bookmakers stay competitive in dynamic betting markets by offering automated or semi-automated solutions for pricing and margin adjustments across thousands of betting markets.

Global Reach and Market Coverage

Stats Perform covers a wide range of sports globally, including football (soccer), basketball, baseball, American football, tennis, cricket, and esports. With over 500,000 events covered annually and access to thousands of competitions, the company ensures sportsbooks can offer expansive betting markets to users across different regions and preferences.

Compliance with Regulatory Frameworks

Given the complex regulatory environment of sports betting, Stats Perform ensures its services are compliant with global and local regulations. The company works closely with licensed sportsbooks and regulators to ensure its data handling, distribution, and monitoring processes meet strict industry standards.

Future of Sports Betting with Stats Perform

As the sports betting landscape evolves, Stats Perform continues to innovate by developing AI-driven tools, enhancing the speed and accuracy of its data, and expanding its partnerships with leagues and sportsbooks. The company’s forward-thinking approach positions it as a central player in the future of legal and regulated sports wagering.

Conclusion

Stats Perform’s comprehensive ecosystem of data, AI, and integrity solutions makes it an indispensable asset to the sports betting industry. From powering in-play markets to protecting integrity and enhancing user experience, Stats Perform continues to set the standard for how technology can enhance every layer of the sports betting value chain.